Marketing Execution

Published: 25th November 2009
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The process of marketing implies four main stages that follow each other: planning, executing, tracking and measuring. All four of them are critical parts of a successful marketing process and none of them should be overlooked by the management of a company.

A good marketing plan represents a base for other three marketing activities such as marketing execution, tracking and measuring the results of its implementation. After creating a good plan which is supposed to guide entrepreneurs in their marketing activities and which contains as many details as possible, marketing execution is the following step.

Although the plan serves as a means of maintaining consistency in completing marketing activities and it is the very first step and should not be neglected. Marketing execution is the key to the successful fulfillment of marketing activities. During marketing execution, it is important to pursue the plan and execute each activity as it was planned. The effectiveness of marketing execution lies in taking advantage of every real opportunity and proper time management.

Marketing execution is extremely crucial but serves no purpose if the plan was not made appropriately. If the planning process is messed up, marketing execution, no matter how excellent, will not help to attain positive business results.

Marketing execution should never be underestimated. It is not only about proper tactical approach like some entrepreneurs might think. Marketing execution is a discipline and a multi-factorial system and therefore has to be incorporated into a firm's strategy, aims and culture.


The process of marketing implies four main stages that follow each other: planning, executing, tracking and measuring. All four of them are critical parts of a successful marketing process and none of them should be overlooked by the management of a company.

A good marketing plan represents a base for other three marketing activities such as marketing execution, tracking and measuring the results of its implementation. After creating a good plan which is supposed to guide entrepreneurs in their marketing activities and which contains as many details as possible, marketing execution is the following step.

Although the plan serves as a means of maintaining consistency in completing marketing activities and it is the very first step and should not be neglected. Marketing execution is the key to the successful fulfillment of marketing activities. During marketing execution, it is important to pursue the plan and execute each activity as it was planned. The effectiveness of marketing execution lies in taking advantage of every real opportunity and proper time management.

Marketing execution is extremely crucial but serves no purpose if the plan was not made appropriately. If the planning process is messed up, marketing execution, no matter how excellent, will not help to attain positive business results.

Marketing execution should never be underestimated. It is not only about proper tactical approach like some entrepreneurs might think. Marketing execution is a discipline and a multi-factorial system and therefore has to be incorporated into a firm's strategy, aims and culture.


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